System Shenanigans: Value-Based Business Practices?

A few days ago I went to visit a friend on her blog and I’ll be honest the first thing that caught my eye was the eye-popping photo! Photos are so captivating and can encapsulate several messages in a space filled with just a few pixels. But this post is not at all about the [...]

Why Do People Experience Buyer’s Remorse?

Have you ever experienced buyer’s remorse? People feel happier when they buy or invest on experiences rather than material things. Cornell University researchers studied how people feel after material versus experiential purchases in a series of 8 experiments. Findings showed that people reported more difficulty choosing material buys (like a new TV), and experienced frequent [...]

How Social Proof Increases Business Traffic

  The Great Cialdini addressed and created a lot of attention around the natural behavior of people in the midst of groups or people of influence. Robert Cialdini is no “Magic Man.” However, some might argue that in his book, Influence: The Psychology of Persuasion, he revealed the tricks used as weapons of influence and [...]

Real World Business Case Study: Using The Need To Belong To Create Loyal Customers

  Have you ever asked yourself why you seem to have an urge to be part of something? Or why you tend to seek out people who are friends, part of your family, sports fans, religious congregations, business associates, or hobby buddies? You are among the curious brains who want to know the answer to [...]

How To Stay Focused In Spite Of Setbacks

 The feedback that you receive can hinder progress of goals just as well as it can move you to act.  How do you deal with negative feedback? In this video I talk about how you can best use negative feedback and how when it’s excessive it can have detrimental effects in all areas of your [...]

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