Thursday, July 20, 2017

Are You A Penguin Disguised As A Giraffe? Gary Vaynerchuk Advices Focus On Your Strengths

November 4, 2011 by  
Filed under Marketing Psychology, Skillset

Gary Vaynerchuk, doesn’t mince words when giving advice. He uses “the POSTURE of a Leader,” as described in the following excerpt from Seth Godin’s book, Tribes. Seth Godin described it as such… “If you hear my idea but don’t believe it, that’s not your fault; it’s mine. If you see my new product but don’t […]

Case Study: Learn How Anthony Robbins Ads Use Robert Cialdini’s Weapons of Influence

What moves you to look at or look away from an advertisement? In this video, you’ll SEE several techniques of persuasion are being used in this ad and how you can detect them in other ads. If you have not done so yet, I encourage you to get Robert Cialdini’s book, Influence: The Psychology of […]

Why Do People Experience Buyer’s Remorse?

Have you ever experienced buyer’s remorse? People feel happier when they buy or invest on experiences rather than material things. Cornell University researchers studied how people feel after material versus experiential purchases in a series of 8 experiments. Findings showed that people reported more difficulty choosing material buys (like a new TV), and experienced frequent […]

3 Basic Reasons You Are Forgotten After A Conference

August 29, 2011 by  
Filed under Marketing Psychology, Networking

You hear mentors and top leaders say you have to go to conferences…to live events because that’s where you gain new perspective, get inspired, and where you get to feel the pulse of the industry. But the question to ask is how do I prepare for a conference so I get the most out of […]

How Social Proof Increases Business Traffic

  The Great Cialdini addressed and created a lot of attention around the natural behavior of people in the midst of groups or people of influence. Robert Cialdini is no “Magic Man.” However, some might argue that in his book, Influence: The Psychology of Persuasion, he revealed the tricks used as weapons of influence and […]

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