Real World Business Case Study: Using The Need To Belong To Create Loyal Customers

  Have you ever asked yourself why you seem to have an urge to be part of something? Or why you tend to seek out people who are friends, part of your family, sports fans, religious congregations, business associates, or hobby buddies? You are among the curious brains who want to know the answer to [...]

How Can You Influence People

 "If you’re able to be yourself, then you have no competition. All you have to do is get closer and closer to that essence." -Barbara Cook   In business, you read about and hear about how influence is essential to building a legacy. Yet how do you go about learning to be an influence? Is [...]

Is It A Scam When Marketers Use Time Sensitive Tactics?

    A few days ago, I had a person ask me this question on one of my Marketing Psychology discussion groups: “Does it help your business to have those one-page capture letters that are time sensitive?  They always prompt you to take action and hurry and buy the product they are selling you.  Is [...]

Join Group Discussions About How To Create Triggers In Your Marketing

For the past few weeks, I’ve been toying with the idea of creating a Facebook group that focuses on marketing psychology.  In marketing, there’s a high demand to know how to attract attention and influence people to take action especially if you want to create an income or maintain a thriving business. To get results, [...]

What Are The Images On Your Blog Revealing About You?

  One of the powerful principles of persuasion used in marketing and addressed in Robert Cialdini’s classic book, “Influence: The Psychology of Persuasion”, is the skill of using authority as a means to encourage people to say yes to your offer. A way to implement this principle without even speaking to anyone is through the [...]

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