What Are The Images On Your Blog Revealing About You?

  One of the powerful principles of persuasion used in marketing and addressed in Robert Cialdini’s classic book, “Influence: The Psychology of Persuasion”, is the skill of using authority as a means to encourage people to say yes to your offer. A way to implement this principle without even speaking to anyone is through the [...]

How Color Gets People To Buy

  Color is an aspect of advertising that has been used to lure, attract, repel, engage, arouse, and activate people. As you can SEE and FEEL there are many uses to color. So why is it that you have such an attraction to products or people?   What causes you to buy, engage, and/or grab [...]

Peek Inside The Head of A Professional Video Production CEO

Video Marketing Advice That Empowers Entrepreneurs   In this segment of my Empowering Women Entrepreneurs Audio Series, I chat with Cristina Anderlini, CEO of Girl Factory, which is a marketing and production company that specializes in new media content.   Cristina’s company has worked with various well known media companies for example recently she and [...]

What Are The 4 Steps of A Successful Marketing Process?

Sometimes people who want to build a business and incorporate online marketing strategies tend to get lost in the minutiae of technology.   Yet if you would just do what you already know how to do…you’ll get what you want!   The idea is to craft  A Message To Market Match!   First and foremost, [...]

Stop Trying To Make Sense And Go Make A Difference!

    The last few days I totally embraced the mindset of a leader and surrounded myself with women from all walks of life who at one point in their lives found themselves saying,   “Enough! I’ve had enough of this playing small bit!”  There is more to life than what we’ve led ourselves to [...]

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