Is It A Scam When Marketers Use Time Sensitive Tactics?

    A few days ago, I had a person ask me this question on one of my Marketing Psychology discussion groups: “Does it help your business to have those one-page capture letters that are time sensitive?  They always prompt you to take action and hurry and buy the product they are selling you.  Is [...]

Why Do People Want To Avoid Risk?

Most people are skeptical. Moreover, with the advent of the internet, there has been an excess of information to be dealt with on a continuous basis. It’s natural for people to be suspicious of the claims of most offers. There’s not only information overload but also one must consider how normal brain function influences decisions. [...]

What Are The Images On Your Blog Revealing About You?

  One of the powerful principles of persuasion used in marketing and addressed in Robert Cialdini’s classic book, “Influence: The Psychology of Persuasion”, is the skill of using authority as a means to encourage people to say yes to your offer. A way to implement this principle without even speaking to anyone is through the [...]

Can You Relate To People Like Genius Marketer David Letterman?

Late Show TV host, David Letterman, is not the only one who LOVES pets, animals, or Stupid Pet Tricks!    I bet you love this bit too…that is love animals and maybe ‘stupid’ pet tricks! Seriously, have you seen people use those cheesy pet pictures. I mean what is that all about?   Come on… [...]

How Do Feelings And Color Trigger A Need To Buy

The marketing used to promote contemporary movies is often LACED with psychology principles.    It’s not just the marketing but also the cinematography of these movies that also infuses psychology principles as part of the storyline.  When you were a kid, did you read, "The Little Red Riding Hood" book? It’s a famous fairy tale [...]

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