Case Study: Learn How Anthony Robbins Ads Use Robert Cialdini’s Weapons of Influence

What moves you to look at or look away from an advertisement? In this video, you’ll SEE several techniques of persuasion are being used in this ad and how you can detect them in other ads. If you have not done so yet, I encourage you to get Robert Cialdini’s book, Influence: The Psychology of [...]

Why Do People Experience Buyer’s Remorse?

Have you ever experienced buyer’s remorse? People feel happier when they buy or invest on experiences rather than material things. Cornell University researchers studied how people feel after material versus experiential purchases in a series of 8 experiments. Findings showed that people reported more difficulty choosing material buys (like a new TV), and experienced frequent [...]

How To Feel Better About Yourself?

    It all begins with making a FREE choice.    Looking within and identifying what seems to be keeping you locked up. If you’re looking to embrace a conscious living path, you have to dare shine a light on the dark recesses of your mind.  It’s the stuff that we don’t want to address [...]

How Social Proof Increases Business Traffic

  The Great Cialdini addressed and created a lot of attention around the natural behavior of people in the midst of groups or people of influence. Robert Cialdini is no “Magic Man.” However, some might argue that in his book, Influence: The Psychology of Persuasion, he revealed the tricks used as weapons of influence and [...]

Have You A “Hidden” Heart?

  "To thine own self be true." -(Polonious) Shakespeare   You may have heard that quote a time or two in your life. It is an essential characteristic to embrace because the more you hide your true nature the more it screams to be let out so it can breathe. For some it may be [...]

Next Page »