How Color Gets People To Buy
Color is an aspect of advertising that has been used to lure, attract, repel, engage, arouse, and activate people.
As you can SEE and FEEL there are many uses to color.
So why is it that you have such an attraction to products or people?
What causes you to buy, engage, and/or grab your attention?
Keep in mind that attraction to color can be subjective. It has been linked to a culture’s sociopolitical views and long standing belief system.
And as a matter of fact, since you were a young child, you have been DOCTRINED to behave and feel a certain way.
You often blame other people for LURING you into BUYING something whether it’s a candle, plastic container, book or some electronic resource.
But let’s get REAL and let’s get some AWARENESS…
It’s like Eleanor Roosevelt once said, “No one can make you feel inferior without your consent.”
No one can make you feel any thing unless you give that person the control.
As awful as it sounds and as HARD as it is to swallow that bit of news, you have to admit that ultimately you are the one who can control what you either feel or don’t feel…or what you either do or don’t do.
Yes, there are manipulative, unethical, and mean people out there but I want to teach you this bit of marketing psychology.
The ironic thing is that you already know it.
Ever watched a TV commercial that has a spokesperson, typically a doctor, with a white lab coat discuss the benefits of a product, such as toothpaste?
There are various reasons that people are more easily enticed to accept as truth the information presented.
One rationale focuses on the authority linked to the title of doctor or for that matter someone who wears a white lab coat. Whether warranted or not that association is a factor in the decisions that you make or have made.
But aside from authority, I want to focus on color and its effects.
People are conditioned to respond to specific colors. Certain colors are associated with specific emotions which your society has conditioned people to hold as truth.
The color white in the US is typically associated with purity, honesty, integrity, and angelic quality. Link that color with a job title or likeness of a specific job title that holds authority and the emotions of trust can easily be activated. For example many people believe that most if not all medical doctors wear white colored lab coats.
Here is a tip for you especially when on the verge to buy a product,…
Check your emotional level.
How do you feel? Is your heart racing? Are you sweating? Getting anxious?
Be aware of how the use of colors and along with the meaning linked to those colors is impacting your emotions.
Most if not a whole lot of sales pages use the color red to get you excited and pumped.
The color of red is associated with power; if coupled with signs (like arrows or shapes of street signs), it can create unconscious responses of compliance. The shape of the stop sign is used in English speaking countries, most European countries, and many more countries. Check out some more pics.
Used in a sales page, it suggests at an unconscious level the same thing!
Use of color in marketing engages your emotions.
Be aware of your surroundings.
Being really present in your moments of decisions is critical!
When you’re not present, that’s when there is a probability that you will let your emotions manage you.
It all comes down to how you manage your moments.
Finally, I leave you with a quote from “The Four Purposes of Life” by Dan Millman,
"All decisions are made in the moment, for the moment.[…] Each new moment is fresh. Want to know what you’ve decided? OBSERVE what you DO."
Would love to hear your thoughts! Leave your comments below.