Thursday, July 20, 2017

System Shenanigans: Value-Based Business Practices?

November 22, 2011 by  
Filed under Business Training, Online Marketing

A few days ago I went to visit a friend on her blog and I’ll be honest the first thing that caught my eye was the eye-popping photo!

Photos are so captivating and can encapsulate several messages in a space filled with just a few pixels.

But this post is not at all about the power of images, and the photo has nothing to do with the content of this post.  Some might say it’s about Needs, Greed, Fads, Mass Confusion – Cognitive Dissonance, and Systems. Yes, systems! Not necessarily the kind that your 2-year-old uses on you every morning which gets you bent out of shape but the type that helps and for some hinders the development of businesses that use online marketing practices.

This post is actually a response to my friend, Shelly Allen’s post. To an extent I agreed with her but at the same time I didn’t and thus my brain went on overdrive and I said this…

“Indeed Shelly…”NOTHING can take the place of a REAL TIME, personal relationship with a person.” Yet there is something to be said about also creating additional ways so that you can continue your conversation with people. With that said, it still depends on the “system” of choice, the MOTIVE behind using such types of automated resources, and ultimately how you use it.

Currently there is a SHIFT in the way the marketplace views automation. It used to be a great leverage tool and to an extent it still can be a good tool. Yet, the meaning behind its use has gotten to be a SORE spot for people who want more human connection and those that have had less than ideal interactions with the human behind the machine.

Automation to an extent represents a distant, mechanical interaction with an out of touch person. There are ways to humanize it but how it’s done and whether it’s done is a sort of different kind of BEAST. Nowadays people want to know you CARE and are transparent. Read Gary Vaynerchuk’s books, Crush It and The Thank You Economy, to get a good sense of the trend that’s being noted. Systems that are automated spark lots of questions. Gary proposes more focus on caring for your customers by way of humanizing the interaction. It’s going back to our grandparents’ era of how business was done.

Whether you use a pre-fabricated system or one that you’ve created to fit your needs, the question remains, and I believe it’s what you suggested in your post,…. Have you really thought about your true INTENTION for using such systems? Does it fit your personal needs? And is it in tune with what you value, and the value that you propose that you’re providing to your customers?

Ultimately nothing is automated because you still need to INSERT the human element in the mix to get the machine started and keep it rolling. We all use systems. The key is to know your reasons for using ‘a system’ and to be aware how it fits with your value and the VALUE that you want to offer the marketplace.”

What are your thoughts? Are systems used based on Need, Greed, or Confusion stemming from the Herd-Mentality? Leave your comment below.

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8 Responses to “System Shenanigans: Value-Based Business Practices?”
  1. I enjoyed your most Miriam and thanks for sharing your thoughts. I have read CRUSH IT – it’s been a few years now but I also agree with Gary’s mentality of people want to know you care and transparency.

    I know for myself I AM who I AM and am transparent in my writings. I write from my soul and my experiences so this system has worked for me. YES, pictures hold a thousand words and so I do use pictures in every blog post.

    I invite you to check out tomorrows post on Circle of Love and Gratitude – the photograph was taken in Guatemala by a friend of mine and holds so much meaning….

    Know that I am grateful for your thought provoking blogs,

    • Miriam Buhr says:

      Nancy, your blog always has such captivating featured articles.

      The articles embrace that entire philosophy of “I AM who I AM” Your writing is has definitely a soulful character.

      How great that you use photos…they hold so much power. Always look forward to your posts.

  2. OMG! If you only knew how much I am in a dilemma about systems right now!
    I can’t wrap my mind around how people tend to hide behind the fact that they use a system and say that they will promote it to “help” other people when we all know that in fact most of these system are affiliates you add to your steam of income.
    I mean for a new person to pay $29/Mo, $49/Mo, $69/Mo, $97/Mo IS a big deal when we know that these same people are not even making money with their online business yet! And they still have to learn how to use these systems…It takes a while! meanwhile they keep an eye open for something shinnier and easier to set up and to get results with! By the time they would be ready to make a little money with “one” particular system…the next Guru “in line” has come up with the next best and bigger deal!

    There has to be a distinction here and not enough people are speaking up… I know for my part I have used a lot of different systems never finding out what I truly need for myself and to offer the people in need of steps to put in place their online business.

    Thanks for your post Miriam 😉

    • Miriam Buhr says:

      Research is so important.

      It’s also helpful to contact a friend so that she or he can be a good sounding board before you invest in a tool or product.

      Oftentimes we let our emotions control our wallets for the promise of said results.

      We believe that it’s only in retrospect that we have 20/20 but in reality there are ways to not feel guilty or upset about a buying decision.

      Nathalie I also appreciate that you’re voicing your experience too–it’s so helpful especially in a sea of constant stimulation!

  3. oh, er, argh, gosh… you’ve really got me thinking about the pros and cons of systems. i was so attracted to my biz op when i signed the dotted line 8 years ago because i was promised a step by step, proven system that i could leverage to make money. and i did, and it worked! so i feel very strongly about the need to have a system that networkers (and especially newbies) can leverage. i also believe that times have changed, and the novelty of connecting online has worn off for some. so it’s important to pick up the phone, skype someone, and send a personal email (not a broadcast… how brilliant!) and just say, “hello friend…”

    thanks for this post miriam. i love when my gears get going!


    • Miriam Buhr says:

      In the end it is about that personal connection.

      You can have all the systems in the world but nothing beats a good conversation so people get to know you and you get to know your audience.

      And yeah Melissa for getting your mental gears going! :)

  4. Aloha Miriam,

    Yes, there is definitely a huge Shift going on in the world. An awakening! :)
    Technology and systems can assist us if the end result is a win-win for both sides. There really is no win-lose, cause the winner actually loses in the long run.

    Businesses that thrive do “care more about their customers than the money in their pocket” -Mark Hughes. Also, Zig Ziglar said “if you help enough people get what they want, you’ll get everything that you want”.

    In the end, it is about value and the value we each bring to the marketplace. It’s truly about getting a little bit better each day and you will become valuable over time. And wisdom generally comes with years of experience. I don’t think you can get that from automation. :)

    Thank you for allowing me to share Miriam!

    Much love & aloha,
    Kellie :)

    • Miriam Buhr says:

      Value is very important Kellie!

      And some people for whatever reasons want to provide a sort of ‘flash fry’ version of value on a plate and time for some people is important.

      People want to know you, that you’re trustworthy so that they get a sense of how special a connection they can have with you.

      Automation in a way does not offer a sense of trust just by virtue of the missing human element. BUT add a call and a personal touch to that
      automation and you can leverage it.

      In the end, is finding a good balance…one that will work for you, and what you value and hold dear!

      Always refreshing and a pleasure to get your input Kellie! Keep sharing!

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