Ever Felt In Your Gut Buyer’s Regret That Turned To A Struggle?

Psychological Sales Tactics In Marketing And Advertisement

Have you ever bought something and then when you got home or

when you hung up the phone after a sales or business opportunity call…

You then asked yourself, ”Why did I say yes to that request?” or

”Why did I buy that gadget, skirt, block of cheese?” 

In this audio excerpt of a live national training call, I discuss the underlying psychological

principles that trigger people to react and comply to sales requests.

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Tackle Time Management Frustration With The 4-D Formula

You may be a business owner, student, or mom, and probably have figured out that use of time…that is…

“GOOD” use of time tends to be of utmost importance to ensure success in every area of your lives.

If you are a person who seeks to succeed, you probably tend to look for ways to help your productivity level and profitability potential.

The information presented will highlight ways that specific situations affect how you manage time, and…

You will also UNCOVER a simple, silly, yet EFFECTIVE time management technique that has PROVEN to help lots of people accomplish projects, tasks, and goals.

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Feeling The Contender Syndrome?

It has been more than 5 years since I had opened a popular psychology magazine. Most of what I’ve read over the past years has been academic and scientific journals. So when I took a break to read the magazine article about the contender syndrome, I didn’t know what to expect. It simply looked interesting. Abby Ellin’s article was not only interesting but also relevant to social media.  I wanted to share her thoughts, part of its content, and my thoughts with you. 

Have you ever heard of the contender syndrome?

People with the Contender Syndrome feel as if there is more residing in their inner self and so feel as if they’ve got more to give.  Currently there is no clinical diagnosis attached to this common phenomenon which is filtering the minds of a lot of people.

It seems like a common occurrence mainly because our once tight and relatively immediate comparison group has expanded to include online social networking. In addition, the media bits that detail the lives of famous and not so famous people have filtered through and to us and now are sources of challenge or part of this comparison group.

Some people believe that happiness is externally based and springs forth from others.  It’s perceived as coming from the interactions with our immediate comparison group. Today this group is bigger and so the people that we tend to compare our “self” to have a lot more. Therefore the benefit of an immediate group has for some people turned into a downright downer or punishment of sorts.

Human nature has a tendency for the most part to gauge all personal success against that of others. As a result, we always compare up. Unfortunately the American society with its ingrained striving drive tends to magnify this negative comparison habit. What that means is that if you can do things, you ‘should’ be doing those things to reach success.  Some people perceive that there is nothing wrong with that last statement.  For the people who have had a myriad of opportunities, it ends up tugging at your soul and you end up feeling awful about your ‘self.’

It’s all mindset.  In the end the factor that combats negative comparison and ensures that success is attained is being self-referential.

Indeed, ultimately excellence in others can motivate us to go beyond our sense of possibility. And yes this observation creates a vicarious boost of positive energy. However it won’t help if we’re consumed in a vacuum of negative self-comparison that wards off these benefits. This explanation is one reason that I along with many other people have wavered or still waver between feeling a boost of inspiration and frenzied with gloom.

So then how do you ensure that you succeed when the world around you is literally your comparison group and your nature pushes you to gauge your actions based on their behavior?

It comes down to a sort of mindset transformation. Remaining “self-referential” is critical because it allows us to be inspired by others all the while keeping our eyes peeled on our goal. According to Abby Ellin, “Self-referential people see themselves as the marker. They care about their own performance not how they measure up compared to that guy over there. They don’t attach themselves to super successful people. [The beauty is that] they can get the boost, but they don’t see that person as a reference point or as a competitor because the only competitor is the self.”

Feelings of hopefulness are characteristic of self-referential people because their center of attention is their path and nobody else’s. So, nobody else’s path is perceived as better than their own.  Therefore personal goals drive their effort, and they continuously revisit their goals whenever something tries to shift their focus. 

So, if you are constantly flipping channels in your mental television from “I could of been a great writer” to “I coulda been an inspiring teacher” to “I could of been a great chef” then concentrate on the thoughts that really matter the most to you and that you can work on right now.

Let’s face it until you figure out how to use your comparison group to your advantage then none of those dreams are going to happen.  First and foremost, determine what matters to you and laser focus your attention back to that fact and your goal(s), and finally away from what someone else is doing.

Being self-referential rather than feeling like a contender will help clear away some mental blocks and help move you along your path.

Go ahead leave your mark here…let me know how this information has helped you. How can you inspire other people using this information?

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Lessons From A Hot Dog Vendor

To accomplish goals, it takes a bit of diligence and sheer persistence in order to sustain the blows and naysayers that are bound to come your way.

A few days ago I heard the hot dog story. It’s possible that you are familiar with this story but I find visiting it again has really helped because it is a great reminder to emphasize what I need to do to ensure success in all areas of my life. So here is the story…

“On the side of a road lived a man who sold hot dogs. He was an uncommon man. This man was hard of hearing and so he could not to listen to his radio. He also had difficulty with his vision so he could not read the newspaper or for that matter watch TV. But he did know how to sell….hot dogs….great hot dogs.

He set up signs about his great hot dogs and pitched them by the highway. He also stood by the side of the road and announced and asked people, ‘Hey Mister…Ms., do you want to buy great hot dogs?’

The beauty is that crowds formed just to buy from this man. So, he had to increase the meat and bun order to take care of the loads of people. Imagine he had to buy a bigger hot dog stand. Business was certainly booming.

His son even came home from college to help him out with his business. It was at this point that his son said, ‘Dad, haven’t you heard we’re in a bad economic recession. The job market is horrid, and our country is in really dire straits.’ The father was surprised but thought….’Geez, my son has been to university, and he listens to the radio, reads newspaper, and watches TV. The kid should know. ‘

So, the father then decides to cut down his meat and bun order. He traded his big hot dog stand for a smaller one, and proceeded to reduce his advertisement on the highway. Instantly sales dropped like lead. Reflecting on this situation, he turns to his son and says, ‘You’re right son. We’re definitely in the middle of a big recession.’”

After hearing this story I remembered one of Charlie “Tremendous” Jones’ quotes, “You will be the same person in five years as you are today except for the people you meet and the books you read.”

So then… What’s the point of this story and the quote? Answer these questions… What are you letting infect or influence your mind? Do you know who is influencing your thoughts and your decisions?

The great leaders of our past knew that to succeed the mind was the one thing that needed to be guarded. Remember whether you think you can or can’t, you’ll always be right. Choose books that will feed your inner power. Associate with people that will lift you and celebrate you. Everyone is born with a gift to share.

Nourishment of the mind is critical to accomplish your set goals and can help in times of struggle and bombardment from outside forces. So then good leader….Take the lead and be vigilant to what tries to influence your thought patterns.

Tell me what do you do to stay focused and committed to your goals? I would like to hear your story. Stay connected…leave your mark here:)

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